Which is the best digital marketing course? When it comes to learning digital marketing, there are a number of options available both …
Google Ads Careers
Google is the centre of digital world. 5.5 billion searches happen every day in Google. Google ads is a way to use this search information to showcase your offers and services to the right audience. It is a structured science which requires copywriting, data analytic and research skills. In this article, you can read about salary expectations, job roles, responsibilities and various positions available in job market today.
It is a good career after degree courses like engineering, B Tech, BCA, B Com, BBA and B Sc Computer Science. Requirement is increasing day by day for professionals who can deliver sales and relevant traffic through Google Ads.
Job Roles related to Google Ads
There are various posts available depending on the type of company you are working for. Nowadays, every company has an opening for digital marketing executive. At the same time, there are service companies providing professional ad management services.
Google Ad specific posts are also available in the job market. Google Adwords Specialist/Digital Marketing Specialist is one such post. The below table points out the key skills companies are looking for while hiring someone as Google Ads Specialist.
|Data analysis and reporting. Analyze ROI on campaigns.||Knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)|
|Identify trends and insights, and optimize spend and performance based on the insights.||SEO, PPC, Paid campaigns, display ads etc|
|Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).||Experience in Google analytics, AdWords Fundamentals, Digital Ads, SEO, SMM, E-mail|
|Brainstorm new and creative growth strategies||Marketing, Mobile Ads, SEM Rush|
|Expert in email marketing||Written and verbal communication skills|
|Create new campaigns for Display marketing, Re-marketing.||Strong Analytics skills and good knowledge of Excel|
|Monitor client, competitor, and industry changes for best practices.||Ability to analyze data to optimize for strong performance|
|Support data analysis and deliver on ad hoc reports for all aspects of the SEM programs||Ability to conduct keyword research, analysis and new keyword opportunities for clients|
|Research and analyze competitor advertising links periodically||Create and run campaigns across Search Ads, Mobile Ads, App installs, Display Ads and Shopping Ads|
Salary Expectation with Experience
As you create more expertise with years of working in Google Ads, salary prospects also increases.
Best thing about being a specialist of Google Ads is that it is a global job. Anywhere you go, except China and North Korea, you can find a job with this skill.
* The table is just an indication of salary you can expect against number of years of experience.
|Years of Experience||Salary Expectation|
|0 – 1 Year||₹ 1,25,000 – 1,50,000 P.A.|
|2 – 5 Years||₹ 2,00,000 – 6,00,000 P.A.|
|4 – 8 Years||₹ 8,00,000 – 15,00,000 P.A.|
Apart from learning Google Ads, it is always best to have a good knowledge of how websites work, Content management system, website hosting, and basic HTML knowledge.
Above all, an interest in advertising and data analysis is very important. New features are rolling out every day from Google and only someone with interest can keep up with the pace with which Google Ads is evolving.
In India, if you are applying for a digital marketing role, the company might demand you to take care of social media advertising as well. Even though it comes under a broad domain of digital marketing, it is hard to be an expert in both domains.
Social media management is more of a creative advertising job while Google Ads is primarily an analytical job. One should be clear about what the specialization is going to be.