Career in Google Analytics

If you are interested in data analytics and digging insights from data, Google Analyst is a good career option for you. After degree courses like B tech, BBA, BCA, B Com or even MBA, you can pursue a career in Google Analytics.

Google Analytics is a tool for analyzing the traffic and interaction of viewers in a website or application. Many important business decisions are taken today based on the data from Google Analytics. By understanding the user behaviour, we can make informed decisions on matters like product designing, advertisement strategy, marketing message and even colour preferences.

 

Job Role & Responsibilities

Major roles responsibilities of a Google Analyst are

  • To set-up Google Analytics or Google Analytics 360 on websites.
  • Understanding client’s digital marketing strategies and work on solutions that help them track and optimize their marketing spends is another role you have to take upon.
  • Design the data you are going to collect and provide actionable insights to the clients.
  • Provide insights on the user behaviour by tracking page visits, button clicks and form entries.
  • Stay abreast about the latest features and implementation best practices related to Google Analytics and digital analytics.

Salary Expectations

This is a position open in various companies all over the world. The pay depends on your confidence to deliver and experience in handling various scenarios.

The role will require additional tool knowledge like basic knowledge of web designing, HTML, Google Tag Manager and Excel sheet.

The table gives you an idea on what is the salary scale you can expect according to the years of experience.

 

Years of Experience Salary Expectation
0 – 1 Year 1,50,000 to 2,50,000 INR
2 – 4 Years 3,00,000 to 6,00,000 INR
5 – 8 Years 6,50,000 to 12,00,000 INR

Learning Google Analytics is important even if you are aspiring to become a successful digital marketing manager. 

For you to understand the results of your advertisement efforts like SEM, SEO or Social media marketing, you have to makes use of Google Analytics.

“What gets measured, gets managed”

– Peter Drucker

There is no mandate that you should hold a degree to apply for a position as Google Analytics Manager. If you are confident in delivering the results expected, there are many companies ready to hire you.

For freshers, it is advised to enroll to an online course, learn the platform very diligently, and join a firm with basic salary.

Only with real time work experience, you can build confidence to deliver results.

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