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Which is the best digital marketing course?
When it comes to learning digital marketing, there are a number of options available both online and offline. With the new normal since COVID, most of us prefer online courses over offline courses.
When it comes to online courses, there are a number of free courses available, with certification. The top free online courses which is valid for you to apply to any company are:
- Google Digital marketing course (Free with certification)
- SEMRUSH Academy (Free with certification)
- Hubspot Online Marketing Courses (Free with certification)
- Copyblogger online marketing course (Free)
1. Google Digital Marketing Course
You can visit https://learndigital.withgoogle.com/digitalgarage to learn digital marketing from Google itself. This course is apt for students, entrepreneurs or people planning to shift their career to digital marketing.
Major Topics Covered in this course are:
- Fundamentals of digital marketing:
- Modules: 26
- Hours: 40
- Beginner
- Free
- Get a business online
- Modules: 7
- Hours: 3
- Beginner
- Free
- Make sure customers find you online
- Modules: 4
- Hours: 3
- Beginner
- Free
- Promote a business with online advertising
- Modules: 5
- Hours: 3
- Beginner
- Free
- Expand a business to other countries
- Modules: 1
- Hours: 1
- Beginner
- Free
- Connect with customer over mobile
- Modules: 2
- Hours: 1
- Beginner
- Free
- Promote a business with content
- Modules: 4
- Hours: 3
- Beginner
- Free
- Understand customers needs and online behaviors.
- Modules: 3
- Hours: 1
- Beginner
- Free
- How to enhance and protect your online campaign
- Modules 12
- Hours: 7
- Beginner
- Free
- Customer segmentation and prospecting
- Modules: 4
- Hours: 10
- Beginner
- Audit
*Audit in google digital marketing certification course means you can see most of the course materials for free, but you won’t be able to submit certain assignments or get grades for your work. Also, you won’t get a course certificate.
- Understand customers needs and online behaviors.
- Content, Advertising & Social IMC (Integrated marketing course)
- Modules: 4
- Hours: 8
- Intermediate
- Audit
- Marketing in a Digital World
- Modules: 4
- Hours: 30
- Beginner
- Audit
- What is social?
- Modules: 4
- Hours: 9
- Beginner
- Audit
- Marketing Analytics
- Modules: 5
- Hours: 10
- Beginner
- Audit
- Understanding the web
- Modules: 2
- Hours: 4
- Beginner
- Free
- Host a design thinking workshop
- Modules: 2
- Hours: 15
- Beginner
- Free
- Learn about Agile project management and SCRUM
- Modules: 3
- Hours: 15
- Intermediate
- Free
- Use digital tools for everyday tasks
- Modules: 7
- Hours: 7
- Beginner
- Free
- Build your online business
- Modules: 8
- Hours: 8
- Intermediate
- Free
- Prepare for your business plan
- Modules: 1
- Hours: 1
- Intermediate
- Free
- Connect and collaborate anywhere with digital tools
- Modules: 1
- Hours: 1
- Beginner
- Free
- Write a business Plan
- Modules: 1
- Hours: 1
- Advanced
- Free
- Google Ads Search
- Modules: 9
- Hours: 3
- Beginner
- Free
- Google Ads Display
- Modules: 6
- Hours: 2
- Beginner
- Free
- Google Ads – Measurement
- Modules: 8
- Hours: 3
- Beginner
- Free
- Shopping ads
- Modules: 7
- Hours: 3
- Beginner
- Free
- Google Ads Video
- Modules: 5
- Hours: 3
- Beginner
- Free
- Create a presentation “All about a topic”
- Modules: 1
- Hours: 2
- Beginner
- Free
- Create a photo journal in google docs
- Modules: 1
- Hours: 2
- Beginner
- Free
- Learn how to create google search campaigns
- Modules: 15
- Hours: 2
- Beginner
- Free
- Create and manage Google Ads Video campaigns
- Modules: 22
- Hours: 3
- Beginner
- Free
- Learn how to create and optimize Google Display Ads Campaigns
- Modules: 11
- Hours: 1
- Beginner
- Free
2. SEMRUSH Academy – Certification Course
If you visit https://www.semrush.com/academy/ you can find a number of online courses available for free. It covers all core areas of digital marketing which helps you to become an allround specialist.
Taught by leading market experts like Greg Gifford, Ross Tavendale, and Bastian Grimm.
And main this is, it is completely free. All you need to do is become a registered SEMRUSH user.
| Course | Details |
|---|---|
| SEMRUSH SEO Toolkit Course | 14 lessons, 3 hours |
| Audit your online visibility with SEMRUSH | 6 lessons, 1 hour |
| Growing your SEO agency | 8 lessons, 1 hour |
| Course | Details |
|---|---|
| Role of content course with Eric Enge | 10 lessons, 1 hour |
| Content marketing and SEO fundamentals with Eric Enge | 8 lessons, 1 hour |
| Semrush Overview Course | 3 lessons, 30 minutes |
| Course | Details |
|---|---|
| Competitive analysis and keyword research course | 7 lessons, 1 hour |
| On page and technical SEO course | 7 lessons, 1 hour |
| Link building course | 5 lessons, 1 hour |
| Course | Details |
|---|---|
| Rank tracking course | 2 lessons, 30 minutes |
| Content marketing and SEO fundamentals with Eric Enge | 8 lessons, 1 hour |
| Management, reporting and collaboration course | 3 lessons, 30 minutes |
| Technical SEO learning path by SEMRUSH academy experts | Details |
|---|---|
Semrush site audit | 9 lessons, 1 hour |
| Technical SEO course | 34 lessons, 5 hours |
| On-page and technical SEO course | 7 lessons, 1 hour |
| Content Marketing (SEMRUSH content marketing toolkit Course) | Details |
|---|---|
| How to start selling on Amazon with Robyn Johnson | 12 lessons, 1 hour |
| Content marketing fundamentals course | 13 lessons, 2 hours |
| PPC Fundamentals | 36 lessons, 5 hours |
| SMM – SEMRUSH Social media toolkit | 5 lessons, 2 hours |
| SMM Fundamentals Course | 27 lessons, 4 hours |
3. Hubspot Online Marketing course
If you visit https://www.hubspot.com/resources/courses you can find lot of free courses on various topics.
| Course | Details |
|---|---|
| Excel for marketers | 3 lessons, 11 videos, 3 quizzes, 1:13 hours |
| Digital Advertising 101: How to Develop a Winning Online Advertising Strategy | 10 lessons, 34 video, 10 quizzes, 3:01 hours |
| Remote Sales Lesson: How to Move From Field Sales to Remote Selling | 5 Videos, 42 minutes |
| Digital Advertising Training Course: Learn What Digital Advertising Is and How to Do It | 5 lessons, 18 videos, 4 quizzes, 1:28 Hours |
| Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies | 3 lessons, 16 videos, 3 quizzes, 1:18 Hours |
| WordPress Training Course: Learn How to Build a WordPress Website Using Elementor | 3 lessons, 17 video, 3 quizzes, 1:11 hours |
| Paid Media Course: Learn How to Build a Paid Media Strategy | 5 lessons, 14 videos, 1 quizzes, 59 Minutes |
| Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies | 3 lessons, 16 videos, 3 quizzes, 1:18 Hours |
| Ecommerce Marketing Training Course: Learn How to Use Ecommerce to Attract, Convert, and Delight More Customers | 4 lessons, 10 videos, 3 quizzes, 34 minutes |
| Twitter Training Course: Learn How to Use Twitter for Business Marketing | 4 lessons, 12 videos, 4 quizzes, 2:04 hours |
| Content Strategy Course: Learn How to Create a Successful Content Strategy | 6 lessons, 25 videos, 6 quizzes, 3: 07 Hours |
| YouTube Course: Learn How to Grow Your YouTube Channel | 4 lessons, 13 videos, 4 quizzes, 1:20 Hours |
| Blogging Course: Learn How to Start a Blog and Create a Blogging Strategy for Your Business | 3 lessons, 18 videos, 3 quizzes, 1:57 hours |
| Instagram Training Course: Learn How to Use Instagram for Marketing | 6 lessons, 20 videos, 6 quizzes, 2: 30 hours |
| Sales Management Training: Certification for Developing a Successful Modern Sales Team | 5 lessons, 17 videos, 6 quizzes, 2:59 hours |
| Lead Management Training: Segmentation, Nurturing, and Lead Qualification – 4 lessons | 13 videos, 4 quizzes, 1: 32 hours |
| Social Media Marketing Course: Get Certified in Social Media Strategy | 8 lessons, 40 videos, 29 quizzes, 4:15 hours. |
| Facebook Ads Training Course: How to Build Great Ads & Audiences | 3 lessons, 15 videos, 2 quizzes, 1:24 hours |
| Business Writing Course: Taught by Bestselling Author Daniel Pink | 3 lessons, 12 videos, 1 quizzes, 1: 17 hours. |
| Inbound Marketing Course: Get Certified in Inbound Marketing | 8 lessons, 34 videos, 8 quizzes, 4: 12 hours |
| SEO Training Course: Learn How to Achieve Sustainable Organic Traffic Growth | 3 lessons, 15 videos, 2 quizzes 1:00 hours |
| Email Marketing Course: Get Certified in Email Marketing | 9 lessons, 28 videos, 9 quizzes, 3:18 hours |
| Content Marketing Course: Get Certified in Content Marketing | 12 lessons, 56 videos, 11 quizzes, 6:20 hours |
Inbound Course: Get Certified in the Inbound Methodology | 6 lessons, 15 videos, 4 quizzes, 1: 54 hours |
| HubSpot Sales Software: Free certification Course | 3 lessons, 17 videos, 3 quizzes, 1: 08 hours. |
| Growth-Driven Design Training for Agencies | 5 lessons, 19 videos, 14 quizzes and 3: 45 hours |
| HubSpot CMS for Developers | Certification |
Key Takeaway:
These top courses available online are completely free of cost. One limitation with this method of learning digital marketing is sustainable learning.
Most of our visitors mail us saying they have an issue that they cannot sustainably learn digital marketing. They break the course in middle due to several reasons. Lose of interest, lack of time and laziness are some of the top reasons.
Even though these courses are available online for free, if you think you need a tutor to learn you can enroll to some of the paid one to one courses offered by Simplilearn, Coursera, etc.
Purchase Online Courses
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