Which is the best digital marketing course?

When it comes to learning digital marketing, there are a number of options available both online and offline. With the new normal since COVID, most of us prefer online courses over offline courses.

When it comes to online courses, there are a number of free courses available, with certification. The top free online courses which is valid for you to apply to any company are:

  1. Google Digital marketing course (Free with certification)
  2. SEMRUSH Academy (Free with certification)
  3. Hubspot Online Marketing Courses (Free with certification)
  4. Copyblogger online marketing course (Free)

1. Google Digital Marketing Course

You can visit https://learndigital.withgoogle.com/digitalgarage to learn digital marketing from Google itself. This course is apt for students, entrepreneurs or people planning to shift their career to digital marketing.

Major Topics Covered in this course are:

  • Fundamentals of digital marketing:
    1. Modules: 26
    2. Hours: 40
    3. Beginner
    4. Free

  • Get a business online
    1. Modules: 7
    2. Hours: 3
    3. Beginner
    4. Free
  • Make sure customers find you online
    1. Modules: 4
    2. Hours: 3
    3. Beginner
    4. Free
  • Promote a business with online advertising
    1. Modules: 5
    2. Hours: 3
    3. Beginner
    4. Free

  • Expand a business to other countries
    1. Modules: 1
    2. Hours: 1
    3. Beginner
    4. Free
  • Connect with customer over mobile
    1. Modules: 2
    2. Hours: 1
    3. Beginner
    4. Free
  • Promote a business with content
    1. Modules: 4
    2. Hours: 3
    3. Beginner
    4. Free

    1. Understand customers needs and online behaviors.
      1. Modules: 3
      2. Hours: 1
      3. Beginner
      4. Free
    2. How to enhance and protect your online campaign
      1. Modules 12
      2. Hours: 7
      3. Beginner
      4. Free
    3. Customer segmentation and prospecting
      1. Modules: 4
      2. Hours: 10
      3. Beginner
      4. Audit

    *Audit in google digital marketing certification course means you can see most of the course materials for free, but you won’t be able to submit certain assignments or get grades for your work. Also, you won’t get a course certificate.

  • Content, Advertising & Social IMC (Integrated marketing course)
    1. Modules: 4
    2. Hours: 8
    3. Intermediate
    4. Audit
  • Marketing in a Digital World
    1. Modules: 4
    2. Hours: 30
    3. Beginner
    4. Audit
  • What is social?
    1. Modules: 4
    2. Hours: 9
    3. Beginner
    4. Audit

  • Marketing Analytics
      1. Modules: 5
      2. Hours: 10
      3. Beginner
      4. Audit
  • Understanding the web
      1. Modules: 2
      2. Hours: 4
      3. Beginner
      4. Free
  • Host a design thinking workshop
      1. Modules: 2
      2. Hours: 15
      3. Beginner
      4. Free

  • Learn about Agile project management and SCRUM
    1. Modules: 3
    2. Hours: 15
    3. Intermediate
    4. Free
  • Use digital tools for everyday tasks
    1. Modules: 7
    2. Hours: 7
    3. Beginner
    4. Free
  • Build your online business
    1. Modules: 8
    2. Hours: 8
    3. Intermediate
    4. Free
  • Prepare for your business plan
    1. Modules: 1
    2. Hours: 1
    3. Intermediate
    4. Free

  • Connect and collaborate anywhere with digital tools
    1. Modules: 1
    2. Hours: 1
    3. Beginner
    4. Free
  • Write a business Plan
    1. Modules: 1
    2. Hours: 1
    3. Advanced
    4. Free
  • Google Ads Search
    1. Modules: 9
    2. Hours: 3
    3. Beginner
    4. Free
  • Google Ads Display
    1. Modules: 6
    2. Hours: 2
    3. Beginner
    4. Free

  • Google Ads – Measurement
    1. Modules: 8
    2. Hours: 3
    3. Beginner
    4. Free
  • Shopping ads
    1. Modules: 7
    2. Hours: 3
    3. Beginner
    4. Free
  • Google Ads Video
    1. Modules: 5
    2. Hours: 3
    3. Beginner
    4. Free
  • Create a presentation “All about a topic”
    1. Modules: 1
    2. Hours: 2
    3. Beginner
    4. Free

  • Create a photo journal in google docs
    1. Modules: 1
    2. Hours: 2
    3. Beginner
    4. Free
  • Learn how to create google search campaigns
    1. Modules: 15
    2. Hours: 2
    3. Beginner
    4. Free
  • Create and manage Google Ads Video campaigns
    1. Modules: 22
    2. Hours: 3
    3. Beginner
    4. Free
  • Learn how to create and optimize Google Display Ads Campaigns
    1. Modules: 11
    2. Hours: 1
    3. Beginner
    4. Free

2. SEMRUSH Academy – Certification Course

If you visit https://www.semrush.com/academy/ you can find a number of online courses available for free. It covers all core areas of digital marketing which helps you to become an allround specialist.

Taught by leading market experts like Greg Gifford, Ross Tavendale, and Bastian Grimm.

And main this is, it is completely free. All you need to do is become a registered SEMRUSH user.

CourseDetails
SEMRUSH SEO Toolkit Course14 lessons, 3 hours
Audit your online visibility with SEMRUSH6 lessons, 1 hour
Growing your SEO agency8 lessons, 1 hour
CourseDetails
Role of content course with Eric Enge10 lessons, 1 hour
Content marketing and SEO fundamentals with Eric Enge8 lessons, 1 hour
Semrush Overview Course3 lessons, 30 minutes
CourseDetails
Competitive analysis and keyword research course7 lessons, 1 hour
On page and technical SEO course7 lessons, 1 hour
Link building course5 lessons, 1 hour
CourseDetails
Rank tracking course2 lessons, 30 minutes
Content marketing and SEO fundamentals with Eric Enge8 lessons, 1 hour
Management, reporting and collaboration course3 lessons, 30 minutes
Technical SEO learning path by SEMRUSH academy expertsDetails

Semrush site audit 

9 lessons, 1 hour
Technical SEO course34 lessons, 5 hours
On-page and technical SEO course7 lessons, 1 hour
Content Marketing (SEMRUSH content marketing toolkit Course) Details
How to start selling on Amazon with Robyn Johnson 12 lessons, 1 hour
Content marketing fundamentals course 13 lessons, 2 hours
PPC Fundamentals 36 lessons, 5 hours
SMM – SEMRUSH Social media toolkit 5 lessons, 2 hours
SMM Fundamentals Course 27 lessons, 4 hours

3. Hubspot Online Marketing course

If you visit https://www.hubspot.com/resources/courses you can find lot of free courses on various topics.

CourseDetails
Excel for marketers 3 lessons, 11 videos, 3 quizzes, 1:13 hours
Digital Advertising 101: How to Develop a Winning Online Advertising Strategy10 lessons, 34 video, 10 quizzes, 3:01 hours
Remote Sales Lesson: How to Move From Field Sales to Remote Selling5 Videos, 42 minutes
Digital Advertising Training Course: Learn What Digital Advertising Is and How to Do It5 lessons, 18 videos, 4 quizzes, 1:28 Hours
Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies3 lessons, 16 videos, 3 quizzes, 1:18 Hours
WordPress Training Course: Learn How to Build a WordPress Website Using Elementor3 lessons, 17 video, 3 quizzes, 1:11 hours
Paid Media Course: Learn How to Build a Paid Media Strategy5 lessons, 14 videos, 1 quizzes, 59 Minutes
Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies3 lessons, 16 videos, 3 quizzes, 1:18 Hours
Ecommerce Marketing Training Course: Learn How to Use Ecommerce to Attract, Convert, and Delight More Customers4 lessons, 10 videos, 3 quizzes, 34 minutes
Twitter Training Course: Learn How to Use Twitter for Business Marketing4 lessons, 12 videos, 4 quizzes, 2:04 hours
Content Strategy Course: Learn How to Create a Successful Content Strategy6 lessons, 25 videos, 6 quizzes, 3: 07 Hours
YouTube Course: Learn How to Grow Your YouTube Channel4 lessons, 13 videos, 4 quizzes, 1:20 Hours
Blogging Course: Learn How to Start a Blog and Create a Blogging Strategy for Your Business3 lessons, 18 videos, 3 quizzes, 1:57 hours
Instagram Training Course: Learn How to Use Instagram for Marketing6 lessons, 20 videos, 6 quizzes, 2: 30 hours
Sales Management Training: Certification for Developing a Successful Modern Sales Team5 lessons, 17 videos, 6 quizzes, 2:59 hours
Lead Management Training: Segmentation, Nurturing, and Lead Qualification – 4 lessons13 videos, 4 quizzes, 1: 32 hours
Social Media Marketing Course: Get Certified in Social Media Strategy8 lessons, 40 videos, 29 quizzes, 4:15 hours.
Facebook Ads Training Course: How to Build Great Ads & Audiences3 lessons, 15 videos, 2 quizzes, 1:24 hours
Business Writing Course: Taught by Bestselling Author Daniel Pink3 lessons, 12 videos, 1 quizzes, 1: 17 hours.
Inbound Marketing Course: Get Certified in Inbound Marketing8 lessons, 34 videos, 8 quizzes, 4: 12 hours
SEO Training Course: Learn How to Achieve Sustainable Organic Traffic Growth3 lessons, 15 videos, 2 quizzes 1:00 hours
Email Marketing Course: Get Certified in Email Marketing

9 lessons, 28 videos, 9 quizzes, 3:18 hours

Content Marketing Course: Get Certified in Content Marketing12 lessons, 56 videos, 11 quizzes, 6:20 hours

Inbound Course: Get Certified in the Inbound Methodology

6 lessons, 15 videos, 4 quizzes, 1: 54 hours
HubSpot Sales Software: Free certification Course3 lessons, 17 videos, 3 quizzes, 1: 08 hours.
Growth-Driven Design Training for Agencies5 lessons, 19 videos, 14 quizzes and 3: 45 hours
HubSpot CMS for DevelopersCertification

Key Takeaway:

These top courses available online are completely free of cost. One limitation with this method of learning digital marketing is sustainable learning.

Most of our visitors mail us saying they have an issue that they cannot sustainably learn digital marketing. They break the course in middle due to several reasons. Lose of interest, lack of time and laziness are some of the top reasons.

Even though these courses are available online for free, if you think you need a tutor to learn you can enroll to some of the paid one to one courses offered by Simplilearn, Coursera, etc.

Purchase Online Courses

Google AdWords

10,000.00 8,750.00

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