Full Stack Digital Marketing Training (CCFDM)

In development, “full-stack” refers to an entire system from front end to back end and the code that connects the two. In simple terms, if a developer can work on both ‘what you see and what makes it work’, we call such developers “FULL-STACK DEVELOPERS”.

Similarly, in digital marketing, full stack digital marketing or Certificate Course in Full-stack Digital Marketing (CCFDM) means the courses that provide a full-fledged knowledge on digital marketing tools and strategies.

What is covered in CCFDM?

With the increase in requirement of digital marketing professionals, lot of training companies are providing CCFDM now. If a course covers the following areas of digital marketing, we can call it a full stack digital marketing training:

  • Fundamentals of Marketing
  • Online behaviour and psychology
  • User experience design fundamentals
  • User journey design
  • HTML & CSS
  • Photoshop basic
  • Strategy design
  • WordPress Development, Tools & Add-ons
  • Blogging Skills
  • Search Engine Optimization (SEO)
  • Social media marketing
  • Online advertisement – tools and implementation (Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, YouTube Ads)
  • Email Marketing
  • Affiliate Marketing
  • Content creation and basic video editing
  • Marketing Automation
  • Google Analytics

Once you cover these topics, you are ready to take on the digital marketing of a company or organization.

But the correct strategy that works for a company varies according to the industry and locality. You should develop an experimental mind to check what works best for your company. But for this, being a full stack digital marketing executive is important.

There are two ways to get into digital marketing profession. Either you can focus on a specific niche and be an expert in the same. For example, there are marketers who are too good in Google Ads. One good thing about being specific is that you can be an expert in certain tools like Google Ads. Lot of agencies and companies are looking for experts in specific tools rather than an allrounder with mediocre knowledge.

At the same time, lot of organizations are looking for digital marketing managers who can take care of their entire digital space. 

New age digital marketing managers are those who can maintain the website, do optimizations for SEO, write blogs, take pictures, and develop strategies to present the work environment in a good way. They work closely with HR and sales team to make sure the organization is presented well in digital space.

“You are educated. Your certification is your degree. You may think of it as the ticket to the good life. Let me ask you to think of an alternative. Think of it as your ticket to change the world.”

Doing a full stack course is good for those who are already in digital marketing job but does not know much about the development or UX side of websites. We at Webtrainer, has helped lot of aspirants to find the right full stack course by understanding their current scenario and suggesting them the right course.

All the courses we offer at webtrainer are reviewed by professionals. If you still feel confused, write to us at contact@webtrainer.in. We sure will assist you in getting right knowledge and expertise by suggesting the right course for you.

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Once you cover these topics, you are ready to take on the digital marketing of a company or organization.

But the correct strategy that works for a company varies according to the industry and locality. You should develop an experimental mind to check what works best for your company. But for this, being a full stack digital marketing executive is important.

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